Keywords
community-based research
guidelines and recommendations
Health Behaviors
evaluation
health promotion
How to Cite
Abstract
Introduction: The Move Your Way® campaign was developed to encourage physical activity contemplators to get active. A pilot test of campaign implementation was conducted and evaluated in eight communities between March and October 2020. Methods: A web-based, cross-sectional survey of adults collected pilot campaign outcome data after campaign implementation. Differences in outcomes between exposed and unexposed groups across the communities were compared. Results: A total of n = 5,140 responded to the survey. Across eight communities, those who reported campaign exposure had 7.2 (95% CI, 6.1-8.6) greater odds of being aware of the Physical Activity Guidelines for Americans (Guidelines) compared to unexposed respondents. Additionally, they had greater odds of identifying the correct aerobic and muscle-strengthening dosages and had 1.4 (95% CI, 1.1-1.6) greater odds of reporting meeting both the aerobic and muscle-strengthening Guidelines. Discussion: In this pilot evaluation, reported exposure to Move Your Way is associated with higher odds of being aware of the Guidelines, knowing recommended dosages, likelihood of becoming more active in the future, higher self-efficacy, making a recent physical activity behavior change, and higher physical activity levels. The Move Your Way campaign can be used in communities to promote physical activity.
References
U.S. Department of Health and Human Services. Physical Activity Guidelines for Americans. 2nd ed. 2018. Accessed October 12, 2021. https://health.gov/paguidelines/second-edition/
Physical Activity. WHO.int. Published November 26, 2020. Accessed November 1, 2021. https://www.who.int/news-room/fact-sheets/detail/physical-activity
The Canadian 24-Hour Movement Guidelines for Adults (18-64 years). www.csepguidelines.ca. Published 2020. Accessed October 12, 2021. https://csepguidelines.ca/guidelines/adults-18-64/
Trending Topic Physical Activity Guidelines. ACSM.org. Accessed October 12, 2021. https://www.acsm.org/read-research/trending-topics-resource-pages/physical-activity-guidelines
Physical Activity Policy, American Heart Association. www.stroke.org. Accessed August 30, 2021. https://www.stroke.org/en/get-involved/advocate/federal-priorities/physical-activity
U.S. Department of Health and Human Services, Office of Disease Prevention and Health Promotion. Healthy people 2020 topics and objectives: physical activity. 2019. Accessed October 12, 2021. https://www.healthypeople.gov/2020/topics-objectives/topic/physical-activity/objectives
2018 Physical Activity Guidelines Advisory Committee. 2018 Physical Activity Guidelines Advisory Committee Scientific Report. Published February 2018. Accessed October 12, 2021. https://health.gov/paguidelines/second-edition/report
Bevington F, Piercy KL, Olscamp K, Hilfiker SW, Fisher DG, Barnett EY. The move your way campaign: encouraging contemplators and families to meet the recommendations from the physical activity guidelines for Americans. J Phys Act Health. 2020;17(4):397–403. doi:10.1123/jpah.2019-0395
Wong FL, Greenwell M, Gates S, Berkowitz JM. It's what you do! Reflections on the VERB campaign. Am J Prev Med. 2008;34(6 Suppl):S175-S182. doi:10.1016/j.amepre.2008.03.003
Herman SW, Go4life: http://go4life.nia.nih.gov. Journal of Consumer Health on the Internet, 18:3, 271-278. doi: 10.1080/15398285.2014.932184
Marshall SJ, Biddle SJ. The transtheoretical model of behavior change: a meta-analysis of applications to physical activity and exercise. Ann Behav Med. 2001;23(4):229–246. doi:10.1207/S15324796ABM2304_2.
Piercy KL, Bevington F, Vaux-Bjerke A, Hilfiker SW, Arayasirikul S, Barnett EY. Understanding contemplators’ knowledge and awareness of the physical activity guidelines. J Phys Act Health. 2020;17(4):404–411. PubMed ID: 32087601 doi:10.1123/jpah.2019-0393
U.S. Department of Health and Human Services, Office of Disease Prevention and Health Promotion. Move Your Way Community Playbook. https://health.gov/our-work/nutrition-physical-activity/move-your-way-community-resources/community-playbook. Accessed October 12, 2021.
Bryant CA, McCormack Brown KR, McDermott RJ, Forthofer MS, Bumpus EC, Calkins SA, Zapata LB. Community-Based Prevention Marketing: Organizing a Community for Health and Behavior Intervention. Health Promot Pract. 2007; 8(2):154-163. doi: 10.1177/1524839906290089
Pate RR, Pratt M, Blair SN, et al. Physical activity and public health. A recommendation from the Centers for Disease Control and Prevention and the American College of Sports Medicine. JAMA. 1995;273(5):402-407. doi:10.1001/jama.273.5.402.
U.S. Department of Health and Human Services. Physical Activity and Health: A Report of the Surgeon General. U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion. 1996. Accessed November 2, 2021. https://www.cdc.gov/nccdphp/sgr/pdf/prerep.pdf
Resnick B, Jenkins LS. Testing the reliability and validity of the self-efficacy for exercise scale. Nursing research. 2000. 49(3), 154-159.
Nutrition and Physical Activity Questions, Health Information National Trends Survey. hints.cancer.gov. Accessed August 30, 2020. https://hints.cancer.gov/advanced.aspx?tpc=15
IPAQ Scoring Protocol. International Physical Activity Questionnaire website. Accessed April 19, 2021. https://sites.google.com/site/theipaq/scoring-protocol
Kay MC, Carroll DD, Carlson SA, Fulton JE. Awareness and knowledge of the 2008 Physical Activity Guidelines for Americans. J Phys Act Health. 2014;11(4):693-698. doi:10.1123/jpah.2012-0171.
Bergeron CD, Tanner AH, Friedman DB, et al. Physical Activity Communication: A Scoping Review of the Literature. Health Promot Pract. 2019; 20(3):344-353. doi:10.1177/1524839919834272
Davis C, Busso D, Miller T, Price M, Seager M. More Than Just Exercise: Media and Organizational Discourse on Physical Activity. FrameworksInstitute.org. Published August 11, 2020. Accessed November 1, 2021. https://www.frameworksinstitute.org/publication/more-than-just-exercise-media-and-organizational-discourse-on-physical-activity/
Davis C, L’Hote E, Volmert A, Busso D, Seager M. Communicating about Physical Activity: Challenges, Opportunities, and Emerging Recommendations. FrameworksInstitute.org. Published September 23, 2020. Accessed November 1, 2021. https://www.frameworksinstitute.org/publication/communicating-about-physical-activity-challenges-opportunities-and-emerging-recommendations/
National Physical Activity Plan Alliance. Mass Media. Physical Activity Alliance website. Accessed October 12, 2021. https://paamovewithus.org/for-transfer/mass-media/
Kraus WE, Bittner V, Appel L, et al. The National Physical Activity Plan: a call to action from the American Heart Association: a science advisory from the American Heart Association. Circulation. 2015;131(21):1932-1940. doi:10.1161/CIR.0000000000000203
Piercy KL, Loughrey K, & Wargo JD. Communication Strategies to Promote the 2008 Physical Activity Guidelines for Americans. In Pate, R., Buchner, D., Implementing Physical Activity Strategies. 1st edition. Human Kinetics; 2014: 91-101.
U.S. Department of Health and Human Services. 2008 Physical Activity Guidelines for Americans. 2008. Accessed October 12, 2021. https://health.gov/our-work/nutrition-physical-activity/physical-activity-guidelines/previous-guidelines/2008-physical-activity-guidelines
Physical Activity Guidelines Advisory Committee. Physical Activity Guidelines Advisory Committee Report, 2008. Washington, DC: U.S. Department of Health and Human Services. Accessed October 29, 2021. https://health.gov/sites/default/files/2019-10/CommitteeReport_7.pdf
Marshall SJ, Levy SS, Tudor-Locke CE, et al. Translating physical activity recommendations into a pedometer-based step goal: 3000 steps in 30 minutes. Am J Prev Med. 2009; 36(5):410-415. doi:10.1016/j.amepre.2009.01.021
How much should the average adult exercise every day? MayoClinic.org. Published September 22, 2021. Accessed November 1, 2021. https://www.mayoclinic.org/healthy-lifestyle/fitness/expert-answers/exercise/faq-20057916
Why 30 minutes of Physical Activity a Day Isn’t Enough. Oxygenmag.com. Published July 14, 2021. Accessed November 1, 2021. https://www.oxygenmag.com/life/womens-health/why-30-minutes-of-physical-activity-a-day-isnt-enough/
Prochaska JO, Velicer WF. The transtheoretical model of health behavior change. Am J Health Promot. 1997; 12(1):38-48. doi:10.4278/0890-1171-12.1.38
McAuley E, Blissmer B. Self-efficacy determinants and consequences of physical activity. Exerc Sport Sci Rev. 2000; 28(2):85-88.
Webb TL, Sheeran P. Does changing behavioral intentions engender behavior change? A meta-analysis of the experimental evidence. Psychol Bull. 2006; 132(2):249-268. doi:10.1037/0033-2909.132.2.249
U.S. Department of Health and Human Services, Office of Disease Prevention and Health Promotion. Move Your Way Campaign Materials. Accessed October 12, 2021. https://health.gov/our-work/nutrition-physical-activity/move-your-way-community-resources/campaign-materials
Watson KB, Whitfield GP, Huntzicker G., et al. Cross-sectional study of changes in physical activity behavior during the COVID-19 pandemic among US adults. Int J Behav Nutr Phys Act. 2021; 18(1). doi: 10.1186/s12966-021-01161-4
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Copyright (c) 2022 Kate Olscamp, Laura Pompano, Katrina L. Piercy, April Oh, Elizabeth Y. Barnett, Morgan S. Lee, Dena Gregory Fisher, Frances Bevington